Sunday, 13 February 2011

Homework: My Target Audience Profile

I'd like to think that different types of people would want to watch my film. But I can imagine the typical viewer of this movie as an ordinary young male, around 12-25, who likes high-concept action films, but enjoys comedy films as well. They maybe identify with the hero's geeky side, and definitely aspire to be the "cool" super-spy that the hero gets to be for a while. They prefer films that offer escapism, rather than realism, as the most important thing for them is that they enjoy the film, even if it is a little unrealistic.
See, like this guy. He's not that geeky, but he is a bit.
I think there is also a secondary market, which could be young girls, around the same age. I think they would really enjoy the comedy in the film, because comedy is loved by both boys and girls. Also, the hero's love story with the princess will also appeal to this group.

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