OK, the USP of my film is that the hero is not your average action-adventure hero. He's not cool, or hot, or strong, or particularly brave. He's just a regular guy, clever but extremely shy, especially when around girls. I think this makes my film unique as it breaks the conventions of the typical hero character, so it offers the audience a fresh take on the action-adventure genre.
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The app store on the iPhone
could sell the apps. |
For marketing, as well as the generic poster/website/trailer elements, I thought there could also be some smartphone apps, that tie in with the spy theme of the film. They could be like spy gadgets, e.g. night vision goggles, or a hidden camera. I think this could be effective because the technology suits the lifestyles of the target and secondary audiences (boys and girls aged 12-24), who are likely to have some sort of smartphone. The apps would ideally be free, to ensure as many people download them as possible. They could also recommend the apps to their friends, and so create word-of-mouth advertising.
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| ...because competitions are exciting! |
Another idea I had is to hold a competition, with the prize being a trip for two/four to Antarctica. To enter the competition, people would have to answer a question about the film, which they'll know the answer of once they've watched it. This could attract kids or adults who are interested in a holiday to Antarctica. Also, the competition promotion would give the film more TV advertising space, as it could appear between various programmes.
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