My Pitch Powerpoint

Jan's Media Pitch Powerpoint

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Homework: My Film's USP & Marketing Ideas

OK, the USP of my film is that the hero is not your average action-adventure hero. He's not cool, or hot, or strong, or particularly brave. He's just a regular guy, clever but extremely shy, especially when around girls. I think this makes my film unique as it breaks the conventions of the typical hero character, so it offers the audience a fresh take on the action-adventure genre.

The app store on the iPhone
could sell the apps.

For marketing, as well as the generic poster/website/trailer elements, I thought there could also be some smartphone apps, that tie in with the spy theme of the film. They could be like spy gadgets, e.g. night vision goggles, or a hidden camera. I think this could be effective because the technology suits the lifestyles of the target and secondary audiences (boys and girls aged 12-24), who are likely to have some sort of smartphone. The apps would ideally be free, to ensure as many people download them as possible. They could also recommend the apps to their friends, and so create word-of-mouth advertising.

...because competitions are exciting!

Another idea I had is to hold a competition, with the prize being a trip for two/four to Antarctica. To enter the competition, people would have to answer a question about the film, which they'll know the answer of once they've watched it. This could attract kids or adults who are interested in a holiday to Antarctica. Also, the competition promotion would give the film more TV advertising space, as it could appear between various programmes.

Homework: My Target Audience Profile

I'd like to think that different types of people would want to watch my film. But I can imagine the typical viewer of this movie as an ordinary young male, around 12-25, who likes high-concept action films, but enjoys comedy films as well. They maybe identify with the hero's geeky side, and definitely aspire to be the "cool" super-spy that the hero gets to be for a while. They prefer films that offer escapism, rather than realism, as the most important thing for them is that they enjoy the film, even if it is a little unrealistic.

See, like this guy. He's not that geeky, but he is a bit.

I think there is also a secondary market, which could be young girls, around the same age. I think they would really enjoy the comedy in the film, because comedy is loved by both boys and girls. Also, the hero's love story with the princess will also appeal to this group.

Homework: My Film Pitch

OK so I changed my AA film idea, here's my new one. It's more action-adventure-comedy, if there is such a thing. Think Agent Cody Banks, but with The Transporter-style action sequences.


Title      Mission: Dextreme

Characters

Hero - played by Jack McBrayer

Dexter Simmons is your typical high-school nerd - highly intelligent but socially awkward. His hobbies include hacking to computers - just for fun, of course.. He wishes he could be brave, strong, and cool like the popular guys at his school. So he jumps at the chance to go undercover on a dangerous mission and prove he isn’t just a nerd.

Villain - played by Julian McMahon

Victor Jones is like a lot of villains – driven by money. He is crafty, sly and deceptive, willing to do anything to achieve his goal of being rich.

Donor - played by Don Cheadle

Wayne is Dexter’s mentor, and FBI officer. He donates Dexter with training to help mould him into the super-spy the FBI desperately needs. He can be tough at times, but is essentially kind and funny.

Princess - played by Emma Stone

Rosa Willis is Dexter’s love interest. She is slightly eccentric and kooky, but is warm and friendly. She is not a typical princess – she is brave and a good fighter. She evens saves the hero, which is usually the other way round.

Narrative

Some Narrative Techniques I could use:

• Suspense - As Dexter's mission is a high-risk one, there would be a lot of suspenseful moments while he's investigating - a lot of "close calls" as he's almost found out by Victor Jones.
• Open + Closed Narrative - Although the film has a clear ending, with Dexter completing his mission and going back to school, the scene is set for a possible sequel, in which Dexter might undergo another mission. This could be hinted to at the end.
• Ellipses - As there are many moments where not a lot would be happening, e.g. Dexter travelling to Antarctica, and monotonous daily activities, ellipses would be used to skip over those parts. However, if the next event is on the same day, clothes would remain the same, in order to retain continuity.

Todorov's Theory as applied to my film

Equilibrium - Dexter Simmons, a nerdy Oak Tree High School student, wins an award for computing excellence. At the awards ceremony, he is mocked and booed off stage by the rest of the kids. A mysterious man in the audience writes Dexter’s name down on a notepad and swiftly leaves.

Disruption - Dexter returns home from school. His mom tells him he’s been selected to go on a school trip to visit the Antarctic Conservation Centre, in Antarctica. Dexter’s confused – he’s never heard of this school trip! He goes to his room – all his clothes are missing, but there aren’t any packed bags. Worried, Dexter leaves to go to the library, but is kidnapped and whisked away. He finds himself at a federal building. There the mysterious man from the awards ceremony introduces himself as Wayne, and tells Dexter his mission – to go undercover at the Antarctic Conservation Centre and find out whether anything illegal is secretly going on, using his hacking skills to access restricted files. The chairman – Victor Jones – has been acting suspiciously recently and the FBI want to investigate further. Dexter undergoes training to transform from an ordinary school kid to a superspy. He goes to Antarctica, and meets Rosa at the centre, an eco-warrior determined to save the world. He soon falls for her, but he can’t let her distract him from his mission. He soon discovers the Centre is just a cover for Victor Jones’ illegal plan to drill for oil underneath Antarctica, making him very rich. However, Victor finds out about Dexter, and kidnaps him, planning to kill him.

Resolution - Dexter is saved by Rosa, and he tells her everything. They’re both on the run from Victor’s men, and desperately trying to contact the FBI. Just as they’re backed into a corner, Wayne and his police officers arrive. They arrest Victor.

Restoration - A few days later, and news reporters are outside Dexter’s house, trying to interview him. He arrives at school, and suddenly everyone’s nice to him – he’s finally popular. But he ignores all his new friends, and walks down the hall with Rosa, now his girlfriend. Happy days.

Iconography
As the film is action-adventure, a lot of the conventional iconography will be there, e.g. chase scenes, explosions, weapons. Also, as the film has a spy theme, a lot of spy gadget-like items will be prominent, e.g. hidden cameras, night-vision goggles, microphones. Also, the hero will be wearing a traditional all-black secret agent-style costume.


Setting

This film will have two settings:

•         The high-school setting - this represents Dexter's everyday life. It will look quite typical, with lockers, crowds of kids and a sports area, as well as other conventions.
•          The Antarctic setting - this represents Dexter's special mission. The Centre will look futuristic, with high-tech equipment like computers, and minimalist design. Also, the landscape will be shown a lot to emphasise the extreme environment, which gives this film the adventure edge.

References



Agent Cody Banks is one of the major inspirations of this film. I liked the idea of a teenager going undercover, as an adult hero is typical, and the audience may find the convention boring.


The other major inspiration is Raiders of the Lost Ark. In it, Harrison Ford plays a geeky archaeologist, who later becomes an adventurer. I thought that having a geeky character who changes into a more conventional hero was both unusual and memorable. This would help give the audience the sense that my film had a refreshing idea.