Out of the film trailers we watched in class, the one I thought was most like my film idea was Avatar, as the main character goes undercover and explores an unfamiliar place, which is similar to what my character does.
For Avatar, I think the main target audience is men aged 25-45, who are interested in technology, and can be described as sort of 'geeks'. Also, any man that likes action would be included. They were targeted mainly through the 'Entertainment/Distraction' and 'Personal Identity' uses and gratifications. As people who enjoy technology, they would find the CGI animation and the 3D aspect of the film exciting, and this would entertain them and make them want to see the film. Also, they would consider their position on some of the issues the film raises, such as 'Is it right to destroy someone's home to access a resource?'. They would decide what their opinion was, and want to know how that issue develops in the film.
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